The line initially began as a spin-off of the Spider-Man Classics line, which were also produced by Toy Biz. At its inception in 2002, the Marvel Legends line copied the clam-shell packaging and the included comic book that had shipped with the Spider-Man Classics line. Beginning January 1, 2007, Hasbro became the new license holder to the rights to produce toys and games based upon the Marvel Universe. The new Hasbro packaging did not include a comic book and the new molds eliminated finger joints, which were a mainstay during the Toy Biz era, but the company did continue with the theme of Build-A-Figure pieces. During the late 2000s, production on the Marvel Legends line slowed down to the point where it was rumored that it may be cancelled, but Hasbro revealed (at the 2010 San Diego Comic-Con) that due to fan requests and the upcoming movies based on Marvel characters, the line would be making a comeback in 2012, and in January 2012, Marvel Legends returned to store shelves.